NINE INCH NAILS Internet Experiment Nets $750K

March 5, 2008

InformationWeek.com reports that NINE INCH NAILS frontman Trent Reznor sold out of a $300 edition of the band's new album after offering free music online.

Fans bought 2,500 copies of the ultradeluxe edition of the new album, "Ghosts I-IV", offered at the same time as free tracks and other music packages that begin as low as $5. The most expensive option sold out in three days, and activity on the Web site crashed its servers.

Reznor gave fans the choice of downloading four digital albums for $5, downloading the same package and receiving a CD for $10, downloading some of the songs free, or buying various pricier packages with additional content and features, like video and slide shows, starting at $75.

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